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Accella Project Management Approach

Taking an idea or vision and creating a fully working website or mobile application requires one part creativity, one part ingenuity, one part patience, and a whole lotta elbow grease. Throughout the entire process our clients work with a dedicated project manager who walks hand in hand to deliver a final product that brings your idea to life.

While each client’s project that we work on has a different scope, timeline, and degree of intensity, there is a basic framework that our business development team and project managers follow:

Understanding is Key

We start out with a Needs Assessment where we gather as much information as possible. This phase of the project is really about helping you define the vision, however abstract it may be. Our clients come to us with anything from a pie in the sky dream to something that has been poured over for years, in each case, a needs assessment is helpful to understand the full scope of the project.

After we help you define the needs we take a look at your existing business through a comprehensive business analysis. Who are your clients, who are your workers, and who do you really need to make happy with your project? We understand that each client’s organization is unique, with a variety of individuals, departments, and groups involved in the project. Making sure that each voice is properly heard and each group is happy with the end-result is often a daunting task, but one that is critical to the overall success of any project.

Will it Work?

One area that we focus on that a lot of competition will skip is looking at the Cash Flow model for your company, making sure that your idea, once implemented, will result in a positive cash flow for your organization, giving you that all important ROI.

After we gather all of the information we can, we start pulling together content, working on the marketing analysis and designing wireframes along with the site/application architecture. At this point things start taking shape and a basic framework is underway.

Let the Designing Begin

The next step in the process is typically the most exciting phase of the project for our clients, the Design phase. This is where we take your ideas and start laying them on top of the framework. This puts everything in a form that is more tangible and can be shared with everyone on your project team. Design comps are developed and we start integrating search engine optimization at this point.

It’s time to Develop & Deliver

Moving on from the design phase we start full-scale Development of the project. At this point the wire-frames and design comps have all been signed off on, and we start on the functional implementation, basically a fancy way of saying “we start the coding”. This is where the folks that love zeros and ones get really excited.

Once the project is developed we begin comprehensive testing. For websites this includes testing on all major browsers & multiple platforms, for mobile apps we test on different phones & mobile devices.

After we’re finished with the comprehensive testing and receive the final sign-off on the project we are ready to deliver. This includes working to install and implement and troubleshooting any issues that may arise, at this point marketing is in full swing.

What happens after Delivery?

After the final product is delivered, whether it is a website or mobile application, we work with you and your team on site maintenance and updates. As most of what we do is built on content management systems, we train those individuals tasked with doing minor tweaks and adjustments how to use the CMS properly to perform those updates. For any major updates we can perform those on an ongoing monthly, quarterly, or annual basis, depending on your particular needs.

Don’t forget the Marketing

We also have the marketing expertise to get your site found. SEO is kept in mind throughout the entire build of the site, advertising campaigns are built through Google, Yahoo! and Bing. Read more about our marketing abilities.