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Things a Chameleon Would Say

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Facebook Ads to take over top spot from Yahoo!, Google
By: Jon Stroz 06/21/2011

In a report released by Research & Analyst firm, eMarketer, Facebook will surpass Yahoo! in display advertising revenue this year.

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Isn’t it Ironic
By: Jon Stroz 05/20/2011

Showing a pop-up ad, on a website discussing ten things you hate about websites is rather ironic

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Bring Back the Human Element to Your Brand
By: Jon Stroz 04/26/2011

Many companies have taken the “human” element out of their brand. How can you bring that back? In this interview from Social Media Examiner and Rohit Bhargava, senior vice president of digital strategy and marketing at Ogilvy, you can learn some of the ways to bring the human element back in to your brand. For [...]

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Social Media – How to Make Money from It
By: Jon Stroz 04/26/2011

Peter Shankman, a social media whiz, who is asked to speak at events around the country and around the world recently posted about how to make money from social media. Not how to do it, how to do it and make money. He takes a look at several different industries including movers, real estate, accounting, [...]

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Web Marketing Strategy
By: Jon Stroz 03/01/2011

Online marketing strategy guide: Blogging, SEM, SEO, Blogging, PR, Social Media Integration, Web advertising, Analytics

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Mobile App Analytics Packages
By: Jon Stroz 02/23/2011

Accella takes a look at various mobile app analytics packages available including Flurry, Localytics, and Ditisimo.

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Google Analytic’s Data is Skewed
By: Jon Stroz 11/22/2010

Google Analytics Data has been skewed recently due to Google Instant page previews.

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Social Media as a Marketing Tool
By: Jon Stroz 11/17/2010

One Baltimore Company has figured out how to successfully use Social Media to change the way he does business.

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Optimizing Your AdWords Campaign Using Google’s Adwords Campaign Experiments (ACE)
By: Jon Stroz 10/12/2010

Google’s AdWords Campaign Experiments are a great evaluate changes that you make to your account and test if they have a positive or negative result on your cost per acquisition (CPA) and conversion rates.

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Google Instant: Why you’ll be paying more in your AdWords budget
By: Jon Stroz 09/28/2010

Google’s instant search may start driving up the cost of PPC campaigns by increasing impressions, decreasing click through rates and decreasing quality scores.

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