When optimizing my site for search engines, I know to put the title tags in the header, only use one title tag per page, and make sure that it is relavent to the page, but I was wondering if the capitalization matters? Is "ORANGE BASEBALL BAT" treated different than "Orange Baseball Bat" or "orange baseball bat" and if so, which should I use?
...however, that doesn't mean you should go hog-wild with your title tags. You seem to have a pretty good grasp with them, knowing to only have one per page, put it in the header tag and make sure that it properly represents what is on the page, however capitalization does not matter with title tags.
Keep in mind though, that the title tags are typically used by Search Engines on their results page, so what do you want your visitors to see? Would you rather them see
ORANGE BASEBALL BAT
Orange Baseball Bat
It's a general best practice to use Title Case, or capitalizing only the first letter in words as that is easier on the eye and easier for potential visitors to read when sifting through search results. But in the long run, there is no effect on your rankings.
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