My cousin told me that he just had a website built using responsive web design. Now when someone looks at his company's website on a desktop, tablet or smartphone, visitors see the same content. I was wondering if that is something we should look in to and if we should update our site using responsive web design.
For your users, that means your site will be well optimized for someone viewing it from their desktop, tablet, or mobile phone.
This is a really great question and one that addresses the latest buzz in the web world. We’ve debated the pros and cons internally for a while and whether or not it makes sense for our clients.
The short answer is, it unfortunately that all depends upon your situation.
Now at first glance it sounds like a great idea, and one that would make life a lot easier for marketers, designers, and developers, but don’t jump on the bandwagon too quick.
Here are some pros and cons of responsive design that we’ve put together:
Some Pros Are:
Some Cons Are:
The main takeaway is that Responsive design CAN work, but don’t look at it as a shortcut to building a mobile and desktop site. The planning, design, and development can take just as much if not more time as it would to plan, design and develop three separate versions, one for desktop, one for tablets, and one for mobile. It’s important to work with your web team to establish what your goals are and what you want the user experience to be. You may find that going the traditional route is just as effective for you.
All in all, be ready to plan out your website and put a lot of thought into what you want the user experience to be and how to best give that to them.
Learn More About