Marketing

Social Media as a Marketing Tool

The power of social media is pretty evident. It has long been understood in the world of advertising that a personal referral is worth its weight in gold, so when that personal referral can be shared with a user's entire online community it carries so…

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Optimizing Your AdWords Campaign Using Google’s Adwords Campaign Experiments (ACE)

If you haven’t heard of Google’s AdWords Campaign Experiment (ACE), or even worse have heard of it but haven’t started using it, it’s time to take a serious look at what ACE can do. Aside from lowering your Cost Per Acquisition (CPA), this feature can…

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Google Instant: Why you’ll be paying more in your AdWords budget

With Google’s new feature, “Google Instant,” results are shown and changed as users type in their search queries.  As Google explains it on their “Inside Adwords” blog, “For example, if someone types "flow" into Google.com, our algorithms predict that the user is searching for "flowers"…

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Search Engine Marketing Tools You Can’t Live Without

I will be hosting a webinar on the 19th going over some of the SEM tools that I use to create and monitor our search engine campaigns. I'll be going over Google's AdWords Editor, KeyWord Builder, and Traffic Estimator, as well as some tools to…

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How do People use Social Media

I stumbled across this really interesting tool on how different ages and sexes use social media. While this isn't a true scientific poll it does give a little insight into how different age ranges are using e-mail, facebook, and twitter. To learn more about Social…

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