Social Media Tips from Facebook, Twitter, and Hubspot

May 1st, 2014

Three Quick Tips For Social Media Posts

This past week I had the opportunity to watch a marketing webinar hosted by folks from HubSpot, Facebook, Twitter, and LinkedIn. The wealth of information they provided is more than I could ever hope to fit in a blog post, so instead I decided to share three quick takeaway tips from the presentation.

Talk to your customers as a person, not a business. Regardless of how much they may enjoy your products or brand, at the end of the day your customers want to feel like they’re talking to an actual person on the other side of the computer.

Although Twitter hashtags are often a great way to get in on a conversation, they have no home in your promoted tweets, or tweets that contain your calls-to-action. The same goes for photos, Vines, songs, any kind of non-textual media you might be tempted to attach. If you’re trying to convert with a tweet, keep it simple and clean.

Social Media In General
Always be experimenting. You’ll never find out what works if you don’t try out new approaches. What performs great one day may fall flat on its face tomorrow, so it’s in your company’s best interest to always spend time developing new ideas and new plans for content.

Do you have your own tips or advice? Share it in the comments below!

Sam Allen

Samuel is something of a marketing Swiss Army knife. He enjoys helping clients build their web presence and visual identity through design, SEO, and good ol' fashioned content. A photographer by trade, he's had work published in the New York Times and the New Jersey Star-Ledger.

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