Time to Get Social: What’s Good on Twitter

March 12th, 2014

For many folks, Twitter has replaced the newspaper – and why wouldn’t it? There are few other websites where you can see updates from your friends, family members, news agencies, and other parties of interest all in one convenient stream. Accordingly, a Twitter presence has become an essential part of most marketing plans.

This month we are going to take a look at how to use social media to market your mobile app. Up for this week: Twitter time.

From the mundane “Get Your Family to Download Your App” to the off the wall “Create Beer Coasters” join us on a 52-week journey of some of the top ways to promote and market your mobile application.

Week 10

Mobile Marketing Tips: Twitter Time

Mobile App Marketing Tip - Using Twitter

For many folks, Twitter has replaced the newspaper – and why wouldn’t it? There are few other websites where you can see updates from your friends, family members, news agencies, and other parties of interest all in one convenient stream. Accordingly, a Twitter presence has become an essential part of most marketing plans.

In truth, this is one of the most important advantages of using social media to broadcast your app  - websites like Twitter are where your users tend to congregate and spend their time online, both for business and pleasure. If you can catch your customers while they’re reading content they enjoy or talking to their friends, they’re much more likely to view your product or company with a positive viewpoint.

Strategy

There are an endless number of guides, articles, blogs, and listicles that promise to massively increase your follower account and conversions. The effectiveness of their tactics are often questionable, and in some cases their advice may come at a significant cost to your app’s brand awareness and downloads. Accordingly, it’s best to stick to a few basic tactics when it comes to tweeting:

Sam Allen

Samuel is something of a marketing Swiss Army knife. He enjoys helping clients build their web presence and visual identity through design, SEO, and good ol' fashioned content. A photographer by trade, he's had work published in the New York Times and the New Jersey Star-Ledger.

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