Mobile Marketing

App marketing, whether for iPhone, Android, iPad, or Blackberry can go in many directions based upon what you are looking to do and what budget you have to work with. It isn’t too far fetched to see the majority of an app’s production budget spent on just that, the production of the app. The proper design and development of an app takes a lot of resources which can often take away from the marketing budget.

Accella has worked with clients on small marketing initiatives to help ‘virally’ spread the app’s name as well as larger, more intense, multi-faceted marketing campaigns.

Creating a Mobile Marketing Strategy can Include:

• Developing a micro website to showcase your app
• Spreading your app through social media sites such as Facebook & Twitter
• Developing an online press kit to send to bloggers and reviewers
• Reaching out to bloggers/reviewers
• Obtaining reviews for the app on the App Store
• Setting-up ad campaigns with Google, Facebook, and Mobile advertising exchanges & networks such as iAd, AdMob, Millennial Media, and others
  
• Creating video overviews/tutorials

Additionally, Accella can help you integrate Mobile Advertising within your app as a new revenue stream.

Give us a call today to discuss the next steps in marketing your mobile application.

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