Mobile App Marketing

Companies are projected to spend $630 million on Mobile marketing in 2011; as a developer of mobile applications, Accella helps our clients take advantage of this new medium by not only incorporating advertising in to their applications, but also setting up mobile campaigns to publicize their apps, products, and services.

Integrating Mobile Advertising

When integrating mobile advertising, it is important to review all of your options and make sure that you integrate it properly. Using the right ad networks, or developing your own platform, will help you earn the highest amount of revenue possible through your mobile application.

Utilizing Ad Networks & Ad Exchanges

Ad Networks, such as AdMob or iAd, allow you to integrate third party advertising in to your application without having to worry about selling the advertising, collecting on invoices, or filling the inventory. In addition, utilizing an Ad Exchange, such as AdWhirl or MobClix will allow you to integrate multiple ad networks within your app, making sure that inventory is filled, while also allowing you to run your own ads within your app.

Advertising with Mobile Applications

Mobile advertising is a new medium that allows you to reach your audience where they are consistently spending more and more of their day. By creating an interactive experience for your consumers, you are able to cost effectively promote your products & services to your customers.

Accella can help you develop a mobile marketing plan to take advantage of the thousands of apps available within the Apple App Store and Android Marketplace.

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