Google Display Advertising

With Google’s Display Advertising you are able to run multi-media ads on Google’s Network of websites. Display ads include non-text ads that use images, Flash, video and other technologies and appear alongside website publisher content. Running display ads alongside text advertising can be a great way of reaching your customers at different parts of the purchase funnel, reaching them at different points of their buying decision process.

Display advertising should be done in conjunction with an AdWords campaign in order to reach the greatest audience. Ads can be purchased on a CPM, CPC, or CPA basis so they are just as affordable as running AdWords, additionally you have the ability to optimize the ads, running them on specific websites and choosing which ads drive more traffic and convert more visitors.

With Display Advertising, you can create ads that incorporate:

• Text Ads: These are the most basic type of AdWords ads. They can be created directly in your AdWords account, and are often referred to as “sponsored links.”
• Images Ads: AdWords image ads are graphical ads that can be static (motionless) or animated. You can create and upload your own image ads, or use the AdWords Display Ad Builder to create one. These ads can include graphics, logos, and other images.
• Video Ads: Online video is one of the largest areas of media consumption, with an audience of hundreds of millions who are open and accustomed to advertising in video content. Google AdWords allows you to reach and engage this audience with video placements and ads, which can be uploaded directly into the AdWords interface or served by a certified third party ad server.
• Rich Media Ads: Rich media ads allow you to more actively engage a web user than standard text or display formats. Rich media ads include video ads, Flash animated ads, and ads that mix text and animated content and designs.

Your Display ads can run on Google’s vast network of AdSense publishers, allowing you to reach millions of users and targeting your ads based on gender, age, income, and geography.

Accella can help with the set-up and management of all of your online marketing campaigns, including Google AdWords and Display Advertising. Give us a call today to find out more information.

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