DigMyMix – iPhone App Case Study

DigMyMix
Category: Music
Released: August, 2011
Platforms: iPhone, iPod Touch

Services Performed:
Backend Development, Database Integration, Minor Graphic Design, Project Management, Marketing

Description

With DigMyMix, you can create playlists from your music library, and push those playlists to family & friends via the DigMyMix app, Facebook, and personal email. Recipients of those shared playlists can sample the songs, and then decide to buy all or some of the songs directly from their own iTunes account. When sending along a playlist, you can also add a note of description, and a photo from your iPhone gallery.

App Features

• Create Playlists
• Share with friends via the app, Facebook, and e-mail
• Purchase songs via iTunes
• Add Photos to your Playlists
• Sample Songs from Other Playlists
• Find that perfect mix for your next party or road trip

Accella’s Role in Development

The Publishers of DigMyMix came to Accella after having spent a good amount of time, money, and resources working with another development company that wasn’t able to complete their app. Accella’s programmers worked to resurrect the app, using the existing source code to complete the project. While there were a few bugs along the way, and a delay in obtaining approval from Apple for a series of violations that nobody saw coming, with some careful thought and ingenuity, we were able to finally launch the app in the Summer of 2011.

In addition to developing the mobile application, Accella helped with DigMyMix marketing efforts, building a microsite as well as Facebook page to help promote the application.

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