Website Refresh: Updating your web site

Websites should remain constantly up to date: writing new text, updating images & video, or adding in new functionality are ways to constantly enhance your website. This will not only increase your visibility in search engines, but will undoubtedly add to your visitor’s experience with your website.

Many of those changes should be easily made by your web master or marketing team. However, when your website needs a complete overhaul, either a brand new look, major functionality changes, or a migration to a content management system, it helps to have some help doing the heavy lifting so you can continue to focus on your core business.

Refreshing a website can include:

• Rebranding a Site
• Adding in New Functionality
• Migrating to a Content Management System (CMS)
• Making your Site SEO Friendly (Search Engine Optimization)
• Changing the look and feel of your Website
• Adding in Social Media

Accella Walks you Through These Steps when Refreshing Your Site:

• Analyzation
  Working with current users and administrators to understand what needs to be updated and changed
  Analyzing existing strategies and setting up goals for determining your site’s success
  Analyzing existing social media strategies and establishing a game plan for future growth
• Design
  Creating Wireframes to outline the new site
  Creating Comp designs for the home page and sub page
• Development
  Choosing and Installing a CMS, Accella recommends an open-source CMS such as Drupal or WordPress
  Coding the site with proper CSS, HTML, and Style Sheets – this should be done so future branding updates can be accomplished by simply “re-skinning” the site
• Marketing
  Setting up the site with best practices in Search Engine Optimization
  Setting up ad campaigns with Google, Bing, LinkedIn, Facebook and others
  Creating and enhancing social media pages with Facebook, Twitter, and others

Take a look at our Web Portfolio or Give us a Call to work on refreshing your Website

Have a Question? Need a Quote?

Drop us a line or give us a call at 888-856-2664

What Our Clients Are Saying

Recent Posts