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Drodio Real Estate / Lead Generation Website

DROdio is a tech savvy real estate firm located in Northern Virginia. DROdio was one of our first clients and we’ve built a variety of both internal and external web sites for capturing real estate leads and tracking those leads from follow up to closing. All of the systems stem from our work incorporating data from the MRIS data feeds which provide listings for all active properties in the Maryland, Virginia, and DC areas through a web service based on the Real Estate Transaction Standards (RETS).

Here are a few examples of the work we’ve done for DROdio over the years:

• TheBestHomeSearchEver.com – This is a more traditional real estate search tool written using AJAX and PHP. It allows users to search for homes based on both simple and advanced criteria, displaying results in a compact form with the option for more details. Some interesting functionality includes the ability to search listing notes, to save houses and searches to your favorites, to send properties to a friend, to find the quickest route between a number of houses, and to set up alerts when new houses come onto the market.
• BirdsEyeSearch.com – This application was one of the first of it’s kind when it was developed. Instead of using standard search methods, BirdsEyeSearch allows users to search using a map. It gives the user the opportunity to select an area to search and then displays the results on the map.
• Mobile Search Tool – This mobile search tool leverages the PointAbout thin client and is currently available on the iPhone. Users can download this application to their iPhone and launch it to find the 20 closest properties to them based on certain criteria. Users can then see the details of the house including images and get directions based on their current location.
• DROdio.com – This is the main DROdio Real Estate website. The site is built completely for search engines. It includes a variety of blogs for fresh content as well as individual pages based on all active listings in MRIS database. This offers a ton of information for search engines to index and boosts internal linking.
• Customer Relationship Management System – All leads from DROdio’s external sites flow into their back-end CRM system. This system was built off of the open source XRMS application. It allows users to track their leads from initial contact to closing. It also provides a variety of features such as email marketing campaigns, reporting, and a special login section for external agents to see referrals.

Our work for DROdio is more than just a few stand-alone applications. Each system is tied into the others and provides a variety of ways to capture and follow up with leads. It is a complex architecture requiring multiple servers and high concentration on resource management.