What’s in your Logo?

The time to update your logo may not be today or tomorrow but eventually there will come a point where it’s going to happen. Even though there is no right or wrong timeframe, you owe it to your company to at least entertain the idea every so often especially if you’ve never redesigned your logo […]

The color Red gives you wings!

In a recent article I wrote about how colors are an extremely important factor in branding and product design as they create subconscious emotional connections to the things we see. In that article I wrote about the color Blue as a calm, safe, and reliable color. But what about the opposite of those? Let’s take […]

Why so Blue?

Colors are an extremely important factor in your branding and product design. Colors create subconscious emotional connections to the things we see. Don’t believe me? Let’s take a quick look at the color Blue. Generally considered a calm, safe and reliable color, Blue is a predominant color used in various industries. Financial American Express, Citi, […]

You need to be more responsive

Remember when the phrase “Paper is Dead” was all the rage? Flash forward a decade (or two) and now it’s “The Desktop is Dead”. In 2015 Google announced it would drastically change their search algorithms for mobile searches so that web sites that aren’t responsive  would see a noticeable decrease in their page rankings. What […]